UpKeep Safety

UpKeep Safety

A safety app that tells you what to do next

Thiago Leite · Lead Product Designer

I make complicated software feel simple to use.

I'm a product designer from Brazil with 9 years of experience, working with companies like Syngenta, GoDaddy, Walmart and UpKeep. Lately that includes putting AI inside the products I design and using it in how I work.

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UpKeep Safety

A redesign of UpKeep's safety app. Workers report a hazard just by describing it, and managers open the app to one list of what needs their attention.

Client
UpKeep
Project
AI & EHS
Year
2026
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UpKeep Safety

UpKeep Learn

A training app for maintenance and safety crews, built from zero. AI writes the first draft of a course, an admin checks every change, and workers see what's due as soon as they log in.

Client
UpKeep
Project
AI & Learning
Year
2026
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UpKeep Learn

UpKeep Design System

The colors, icons and components behind UpKeep's maintenance, safety and training apps, set up so designers and AI coding tools build the same screens.

Client
UpKeep
Project
Design Systems
Year
2026
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Keep Web

Syngenta Seed Selector

A web platform where Syngenta's sales reps study a farmer's fields, compare seeds on that exact land and send a recommendation. Over €3M in attributed seed sales.

Client
Syngenta
Project
Agritech · Web platform
Year
2024–2026
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Seed Selector

Walmart Contacts

An online contact lens store for Walmart Vision Center patients. Built on Google's Material Design, styled as Walmart, with reorders by replying YES to a text.

Client
Walmart (via FullStack Labs)
Project
E-commerce · Design System
Year
2024
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Walmart Contacts

FullStack Labs

A rebrand and new website that split FullStack into Labs (we build your product) and Talent (we add engineers to your team). About 35% more conversion and a record 10 new clients in one month.

Client
FullStack Labs
Project
Rebrand · Website · Design System
Year
2023
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FullStack

GoDaddy Smart Terminal

After GoDaddy bought Poynt, I rebuilt the terminals' old, scattered components into one design system for point of sale, working in a loop with the research and flow designers.

Client
GoDaddy (via FullStack Labs)
Project
Design System · Point of Sale
Year
2022
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Smart Terminal

Desejo Ourocard & Caixa de Prêmios

One rewards platform launched for two Brazilian banks. Cardholders hit a monthly spending goal, move up from bronze to gold and redeem prizes. R$5M converted for Banco do Brasil and about R$2M for Caixa.

Client
Dotz · Banco do Brasil & Caixa
Project
Fintech · Gamification
Year
2021
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Desejo Ourocard

Hotspotty

Active users grew from 18k to over 100k while I was there. I went from only designer to leading a team of four and built the design system that made handoff to developers about 60% faster.

Client
Hotspotty
Project
Web3 · Product & Design System
Year
2021–2022
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Hotspotty

Kind words

Thiago approaches every project with a meticulous and user-focused mindset, and his keen eye for UX problem-solving results in thoughtful and beautiful solutions. Thiago is not only a skilled designer but also a dedicated and hard-working team member who brings energy and enthusiasm to every project.
Photo of Adelina Green Adelina GreenProduct Design Manager, GoDaddy