UpKeep Safety
A redesign of UpKeep's safety app. Workers report a hazard just by describing it, and managers open the app to one list of what needs their attention.
- Client
- UpKeep
- Project
- AI & EHS
- Year
- 2026
UpKeep Safety
A safety app that tells you what to do next
Walmart Contacts
A contact lens store that feels like Walmart
Syngenta Seed Selector
Helping seed reps arrive at every meeting with an answer
Desejo Ourocard & Caixa de Prêmios
A rewards game people kept coming back to
FullStack Labs
Turning one confusing company into two clear businesses
UpKeep Learn
Training that AI drafts and people approve
GoDaddy Smart Terminal
Making card terminals look and work like GoDaddy
Hotspotty
Everything a Helium hotspot owner needs in one place
UpKeep Design System
One set of parts for all of UpKeep
Thiago Leite · Lead Product Designer
I'm a product designer from Brazil with 9 years of experience, working with companies like Syngenta, GoDaddy, Walmart and UpKeep. Lately that includes putting AI inside the products I design and using it in how I work.
A redesign of UpKeep's safety app. Workers report a hazard just by describing it, and managers open the app to one list of what needs their attention.
A training app for maintenance and safety crews, built from zero. AI writes the first draft of a course, an admin checks every change, and workers see what's due as soon as they log in.
The colors, icons and components behind UpKeep's maintenance, safety and training apps, set up so designers and AI coding tools build the same screens.
A web platform where Syngenta's sales reps study a farmer's fields, compare seeds on that exact land and send a recommendation. Over €3M in attributed seed sales.
An online contact lens store for Walmart Vision Center patients. Built on Google's Material Design, styled as Walmart, with reorders by replying YES to a text.
A rebrand and new website that split FullStack into Labs (we build your product) and Talent (we add engineers to your team). About 35% more conversion and a record 10 new clients in one month.
After GoDaddy bought Poynt, I rebuilt the terminals' old, scattered components into one design system for point of sale, working in a loop with the research and flow designers.
One rewards platform launched for two Brazilian banks. Cardholders hit a monthly spending goal, move up from bronze to gold and redeem prizes. R$5M converted for Banco do Brasil and about R$2M for Caixa.
Active users grew from 18k to over 100k while I was there. I went from only designer to leading a team of four and built the design system that made handoff to developers about 60% faster.
Kind words
Thiago approaches every project with a meticulous and user-focused mindset, and his keen eye for UX problem-solving results in thoughtful and beautiful solutions. Thiago is not only a skilled designer but also a dedicated and hard-working team member who brings energy and enthusiasm to every project.
Adelina GreenProduct Design Manager, GoDaddy